WAWU & MAPPAE Project
The acronym for 𝘔𝘦𝘥𝘪𝘤𝘪𝘯𝘢𝘭 𝘢𝘯𝘥 𝘈𝘳𝘰𝘮𝘢𝘵𝘪𝘤 𝘗𝘭𝘢𝘯𝘵𝘴 𝘗𝘢𝘵𝘩𝘸𝘢𝘺𝘴 𝘈𝘤𝘳𝘰𝘴𝘴 𝘌𝘶𝘳𝘰𝘱𝘦 – aims to create multi-sensory, tourist and cultural thematic routes, linking European destinations united by a common tradition in the field of medicinal and aromatic plants.
The partnership includes six European countries: ITALY, FRANCE, CROATIA, BOSNIA, CYPRUS, and MALTA.
The project is inspired by the principles of “slow tourism” and “experiential tourism” conceived as a multi-sensory experience. It aims to stimulate visitors with innovative tourist itineraries addressed to European and intercontinental markets.
12 Itineraries have been designed featuring the universe of MAPs (Medicinal, Aromatic, and Perfume Plants). The touristic routes will be accessible through a Web portal, videos, multimedia content, and a specific App that uses innovative mobile technologies.
Partners: Associazione Le Terre Dei Savoia, Heritage Srl, WAWU – Wonderful Activities With Us, Troodos Network, Miomirisni Vrt Mali Lošinj, Visit Cyprus – Turismo Cipro, Gharb and Kadar Film and Video Production. The project is co-funded by the COSME program of the European Union – EU | European Commission