The acronym for ๐˜”๐˜ฆ๐˜ฅ๐˜ช๐˜ค๐˜ช๐˜ฏ๐˜ข๐˜ญ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ˆ๐˜ณ๐˜ฐ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ค ๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต๐˜ด ๐˜—๐˜ข๐˜ต๐˜ฉ๐˜ธ๐˜ข๐˜บ๐˜ด ๐˜ˆ๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜Œ๐˜ถ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ โ€“ aims to create multi-sensory, tourist and cultural thematic routes, linking European destinations united by a common tradition in the field of medicinal and aromatic plants.

The partnership includes six European countries: ITALY, FRANCE, CROATIA, BOSNIA, CYPRUS, and MALTA.

The project is inspired by the principles of โ€œslow tourismโ€ and โ€œexperiential tourismโ€ conceived as a multi-sensory experience. It aims to stimulate visitors with innovative tourist itineraries addressed to European and intercontinental markets.

12 Itineraries have been designed featuring the universe of MAPs (Medicinal, Aromatic, and Perfume Plants). The touristic routes will be accessible through a Web portal, videos,ย  multimedia content, and a specific App that uses innovative mobile technologies.

Partners: Associazione Le Terre Dei Savoia, Heritage Srl, WAWU – Wonderful Activities With Us, Troodos Network, Miomirisni Vrt Mali Loลกinj, Visit Cyprus – Turismo Cipro, Gharb and Kadar Film and Video Production. The project is co-funded by the COSME program of the European Union – EU | European Commission